What do you love about where you live?
The Love Lettering Project is a community engagement project that asks participants to write letters about what they love about where they live. Since 2004, Lindsay Zier-Vogel has been spreading civic love by asking people to create these anonymous love letters to their cities, slip them into The Love Lettering Project’s signature airmail envelopes marked “love.” and distribute them anonymously throughout their communities.
Visit the official Love Lettering Project website here!
Thousands of people have participated in over 250 Love Lettering Project events. This internationally acclaimed collaborative project has the capacity to transform individuals’ relationship to their communities through social engagement.
The Love Lettering Project travelled to Brazil in the summer of 2018, and had events at Toronto’s Word On The Street festival and workshops through the Toronto Public Library system. In 2017, Love Lettering Project pop-up events toured the U.S. with stops in Chicago, Boston, L.A. and Atlanta and New York City (with Artery!). The Love Lettering Project was the basis for the David Suzuki Foundation’s 2016 international 30×30 campaign and launched the Art Gallery of Ontario’s Weston Family Learning Centre in Toronto. Lindsay has also partnered with the Toronto Public Library system, the Toronto District School Board, Tourism Toronto, the Canadian High Commission in London, England, among others.
The Love Lettering Project has been deemed one of the 50 reasons to love Toronto by Toronto Life magazine and has been featured in international media, including The Atlantic’s CityLab, NPR, The Londonist, CBC Television’s The National, Global National News, CTV’s Canada AM, The Toronto Star, The Globe and Mail and CBC Radio’s World Report. Lindsay is also a frequent contributor to CBC Radio’s Metro Morning. (More press details here).
Lindsay is currently working on a placemaking non-fiction book titled, “Happy Here: The DIY Guide to loving where you live” and a Love Lettering Project-based picture book. She is represented by literary agent Kelvin Kong of K2 Literary.
Lindsay collaborated with the David Suzuki Foundation for their 30×30 Nature Challenge in May, and was an Artist Mentor through the tdsbCREATES program in Toronto. In 2015, the 11th year of the project, Lindsay helped launch Jane’s Walk, took part in 100 in 1 Days, issued in summer at the Junction Summer Solstice Festival and partnered up with the Artist Newsstand at Chester subway station and the David Suzuki Foundation.
In 2015, the 11th year of the project, Lindsay helped launch Jane’s Walk, took part in 100 in 1 Days, issued in summer at the Junction Summer Solstice Festival and partnered up with the Artist Newsstand at Chester subway station and the David Suzuki Foundation.
To mark the 10th year of The Love Lettering Project, Lindsay collaborated with DreamCatcher Mentoring for a three-city tour of Canada’s North (Yellowknife, Whitehorse and Fort Smith). Supported in part by the Canada Council for the Arts, Lindsay invited high school students and teachers to write and create love letters to the places they live and anonymously distribute them throughout their communities. As a long-term DCM mentor, she also shared her experiences as a community engagement artist and writer.
Also in 2014, Lindsay partnered with Art in Transit to fill digital screens in the city’s downtown underground pedestrian walkway with city-focused love letters in February. Torontonians created the handmade missives in response to a public call for love letters.
The Love Lettering Project was deemed one of the Top 50 reasons to love Toronto by Toronto Life magazine and has transcended local media with features in CBC Television’s The National, Global National News, CTV’s Canada AM, The Toronto Star, Toronto Life, The Globe and Mail and CBC Radio’s Definitely Not the Opera and World Report. (More press details here).
In addition to speaking engagements about community art projects, in 2013, Lindsay embarked on a 5-city UK tour, with funding from the Canada Council for the Arts and Indiegogo supporters. She partnered with various British arts organizations and events in London, Bristol, Brighton, Nottingham and Liverpool and asked folks across the pond to write love letters to their communities. She was also asked to take part in the Canada Day celebration at Trafalgar Square.
In 2012, with funding from The Awesome Foundation, Lindsay went on a 14-event Toronto tour, collaborating with community events and arts organizations such as Harbourfront Centre’s Canada Day festival, Celebrate Yonge Street Festival and Kensington Market’s street festival. Using paper donated from The Paper Place and Coach House Books, over 1,000 love letters were created and distributed throughout Toronto in a single summer.
Also in 2012, Tourism Toronto commissioned Lindsay to create 500 love letters to spread Toronto-love in Las Vegas and London, England.
1). Reflecting on what you love about the city you live in
The shift in perspective from seeing what needs to be fixed to what works in a city is a powerful shift indeed. This social engagement promotes a greater sense of well-being and civic pride.
2). The creation of the love letter as an art object
The project provides an opportunity for members of the community to engage with the written word and paper arts in a judgment-free, accessible forum. Lindsay then takes a photo of each letter created to add to this site, as well as to Twitter and the Love Lettering Project Facebook page.
3). Individuals take their love letter and hide it anonymously for a stranger to find
This final step asks participants to further engage with their physical community, hiding their love letter for a stranger to find with no personal agenda other than the simple pleasure of sharing joy.
Love, write, deliver…
The history of the project:
I (2004): Whispers of love ~ phone booths, in bins of cherries at fruit markets, in gardens, on park benches, under windshield wipers on parked cars…
II (2006): Library love ~ Irving Layton to Baudelaire, first editions to brand new books, Nabokov in Russian, plays, poetry, fiction and everything in between…
III (2007): ‘Odes on brambles and elegies on hawthorns’ ~ a tree papered in love letters…
IV: (2008): Bike love ~ love poems to magnolia trees, wheat beer, old Penguin edition books, May and so many other lovely bits all tied to strangers’ bikes…
V (2009): First kisses ~ love letters with poems about the locations of first kisses – then delivered to these places…behind ice rinks, movie theatres, basements, behind churches, porches, driveways, school playgrounds…
VII (2011): Toronto love: The 2011 incarnation of the project was the most ambitious and involved the created and anonymous distribution of 500 love letters. In the spring of 2011, Zier-Vogel asked people to tell her their favourite things about Toronto and wrote love poems to these places – the lake, Romni Wools, the water treatment building in the east end, Mount Pleasant cemetery – and Zier-Vogel decided not to make between 80-100 love letters the way she had in the past, but instead made 500 one-of-a-kind love letters and hid them all over the city.
Please visit the official Love Lettering Project page for more love lettering events.